MOVEMENT. noun [moov-muhnt], plural move·ments: actions or activities, as of a person or a body of persons.
We want to build a community of people who realize, promote and inspire everyone to embrace who they are; we are all in the process of becoming beautiful swans, regardless of who we are or what life throws at us.
The ugly duckling was never really ugly, she was simply different
We want this website to be both a resource and an inspiration to all the Ugly Ducklings out there. You will find moving stories about people’s life journeys and producks you can purchase to identify yourself as an Ugly Duckling.
We’ve recently committed to donating a portion of our profits to Mental Fitness Inc. (Formerly NORMAL). It’s an organization that educates about self-esteem, eating disorders, body image and healthy coping mechanisms in our schools; it is safe to say this is a very needed organization. Here’s their Twitter!
And if you’d like to donate, follow this rabbit hole.
How we began
This is an initiative inspired by Jennifer Morrison of Once Upon a Time. In February, 2013, Jennifer gave her Twitter supporters the name #TheUglyDucklings, explaining: “The idea behind The Ugly Ducklings is truly about self-identity and beauty. The story shows that sometimes life gives us challenges before we discover our true selves. The Ugly Ducklings is meant to suggest beauty, love and fullness of life in the end. It’s all about the journey”. See tweets here.
In a recent InStyle interview, Jennifer had to say this about the fairy tale that inspired her character:
“The point of that story was that the swan was always a swan, and was picked on for being different, not actually being ugly”.
When we read this explanation, we realized that this message goes beyond existing as a hashtag, beyond the television show it was inspired by (Once Upon a Time) and beyond being a fan of the actress herself.
We realized this is a message that is tremendously needed in our society and culture: Many people are horrendously bullied for being different. Many people, though on the path towards becoming their true selves, don’t feel their true worth because of the mindset of our society and culture.
It is imperative that everyone realize that they are valuable and beautiful.
And it is equally important for them to value their uniqueness and realize that they are on the journey of a lifetime. This message is especially relevant for girls and young women, as these groups tend to struggle the most with their physical appearance and place a value on themselves based on this.
As #UglyDucklings, we strive to embrace life’s journey and realize that, in the end, when we are exactly where and who we are meant to be, we will indeed be…beautiful swans.
We hope to hear from you soon. Follow us on Twitter!
Marie & Erin
Or get in touch with us through our Facebook page. Right here!